When the legendary brand Mixit announced a creative competition to design a limited-edition birthday tube, it was a challenge I simply couldn't pass up. The competition drew immense talent, with nearly 100 unique designs submitted by creators from all over the country. I am all the more thrilled that Mixit's expert jury selected my concept as one of the top 9 finalists.
My tube design reflects playful motifs of the most popular ingredients. I wanted to create a visual that screams "yum" at first glance, while maintaining a clean, modern aesthetic that works perfectly in the 3D space of the iconic Mixit tube.
